Press release

29/11/2018

HELP returns in support of children affected by conflict

War Child UK’s innovative fundraiser arrives on mobile; new games from Gameloft, Wooga, Featherweight Games and Sports Interactive

London, 1st December 2018: War Child UK today launched its latest instalment of the legendary Help fundraising campaign, developed alongside its US fundraising partner Children in Conflict.
 
Available to download now on iOS and Android, HELP features five brand new games available in one app, published by PlayStack, with all proceeds going to support War Child UK’s projects around the world.
 


Berlin-based Wooga, creators of hit story-driven casual mobile titles like June’s Journey and Tropicats, has brought to the table the chaotic ‘Rupert, Sell ‘em Don’t Break ‘em’, in which players take control of a clumsy elephant doing his best not to smash up his own work place – an antique store filled with delicate china goods.
 
A stalwart of War Child’s gaming activity, Football Manager creator Sports Interactive returns this year with new title ‘Tickets Please, letting players take up the mantle of a train conductor that must check passengers’ tickets for validity while under the pressure of time and progressively grumpier commuters.
 
Mobile gaming giant Gameloft, maker of the enormously popular Asphalt series, has created ‘Fifty Buddies. Players take charge of the fate of fifty jelly babies racing around a track, desperately dodging wrecking balls and avoiding traps.
 
Finally, Featherweight Games introduces ‘Mediocre Housekeeping’, which is the most fun a gamer will ever have putting their laundry away.
 
“The mobile games industry offers a great opportunity to engage and entertain millions across the globe,” said Adam Holmes, Gaming Partnerships, at War Child UK. “It’s been amazing to see the industry rally behind HELP, and we’re blown away by the games that have been created in just six days. Our partners in this represent the best in mobile gaming talent and we’re hugely grateful for their support.”
 
HELP on Google Play Store and Amazon Appstore will cost £2.99 – the price of a coffee – and 100% of net proceeds will go to War Child. The iOS version will be free to download and players will have the ability to donate their desired amount to War Child UK via Apple Pay donation prompts. iPhone and iPad users in the UK who donate via Apple Pay donation prompts, will see their donation matched by the UK Government until 8th January 2019.*
 
“HELP demonstrates what can be achieved through the combined endeavours of five great studios – and it shows the appetite in the industry to give back,” said Miles Jacobson, Studio Director at Sports Interactive. “For a small donation, less than a price of a pint, these awesome games will be yours and the life of an innocent child who has been affected by war will be transformed for the better, as will your soul.”
 
“It’s inspiring to see so many profoundly creative people work together for such a worthy cause,” said Harvey Elliott, Chief Executive at publisher PlayStack. “We’re deeply honoured to be involved and support through publishing the release in the app stores.”
 
HELP has had industry support from more than just developers too – partners goGame, Unity, Adjust, The ASO Co, SEGA Forever, TapJoy, Venatus Media, Vungle and Silver Linings QA have all been part of bringing the project to life and helping create the most enjoyable method of donating to a good cause in years.
 
For more information visit: http://helpmobilegame.com/

To download from the Apple App Store visit: https://itunes.apple.com/gb/app/help-5-in-1-puzzle-games/id1436470522?mt=8

To download from Google Play visit: https://play.google.com/store/apps/details?id=com.playstack.helpthegame&hl=en_GB

To download via Amazon Appstore visit: https://www.amazon.co.uk/HELP-Puzzle-Games-Support-Child/dp/B07KP93YTX
 ENDS

*The app will launch during the War Child UK Learn to Live appeal. In app donations via Apple Pay before January 8 in the UK only will see the donation matched, pound for pound, by the UK Government, up to £500,000. Match funding from the UK government will support children in the Central African Republic and public donations will fund our work in war zones across the world.
Learn to Live appeal: https://www.warchild.org.uk/what-we-do/campaigns/learn-to-live
ABOUT WAR CHILD UK
 
War Child is striving for a world where children’s lives are no longer torn apart by war.

We protect, educate and stand up for the rights of children caught up in conflict. We aim to reach children as early as possible when conflict breaks out, and stay to support them through their recovery - helping to keep them safe, give them an education, and equip them with skills for the future.

We understand children’s needs, respect their rights, and put them at the centre of the solution - from supporting Syrian children to access education, to reintegrating child soldiers in the Central African Republic and promoting justice for young people in detention in Afghanistan. Together with our partners we work in 15 countries across Africa, Asia and the Middle East, and Latin America.

We also work with children and young people to change systems and practices that affect them – campaigning on the root causes of conflict and demanding that children are at the centre of humanitarian response. 

Web: https://www.warchild.org.uk/
Facebook: https://www.facebook.com/warchilduk/
Twitter: https://twitter.com/WarChildUK
Instagram: https://www.instagram.com/warchilduk/
 
Charity number: 1071659

ABOUT CHILDREN IN CONFLICT

Children in Conflict is working in partnership with War Child UK, who work in several conflict countries around the world.  Children in Conflict will use the money raised in the US to fund programmes delivered by War Child UK which keep children safe and provide them with trauma counselling and education.

Web: https://childreninconflict.org/
Twitter: https://twitter.com/CInConflict

Children in Conflict registered EIN number: 81-4282343

 
About UK Aid Match
UK Aid Match brings charities, British people and the UK government together to change the lives of some of the world’s poorest and most vulnerable people.
For every £1 given by the public to a UK Aid Match charity appeal, the government adds £1 from the UK’s international development budget.
For more information: https://www.ukaidmatch.org/about
 

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