TECHLAND’S DYING LIGHT CELEBRATES FOURTH ANNIVERSARY, 16 MILLION PLAYERS WITH DOUBLE XP EVENT AND IN-GAME ITEM GIVEAWAYS
Dying Light, the best-selling first-person action survival horror game developed by Techland, has just turned four. Released in 2015, the game has seen a total of nearly 16 million unique players. The anniversary will be celebrated with an in-game event that allows players to score double XP points. Additionally, unique and previously-unavailable legacy items such as the Rocket League Buggy Skin will be given away.
“The last four years have brought not only Dying Light, but also the whole company to a whole new level - our development and publishing teams have grown in people whose passion directly shows in our games,” said Techland CEO, Paweł Marchewka. “Those talented team members and our dedicated community are a huge part of Techland’s DNA and have inspired us to keep Dying Light alive and running for so long.”
Since the game’s initial release, Techland has been supporting Dying Light constantly, including an expansion pack, The Following, a series of regular drops, the “10-IN-12” program, and regular in-game events.
“This approach is reflected in sales, which have not just resisted decline but in fact significantly increased from last year, an unusual feat in the games market,” continued Marchewka. “Our tactics of constant community engagement and iteration based on direct feedback from our core players has been integral to this success – taking care to exceed the expectations of those fans and improve the game over time doesn’t just make existing players happy, it infects new audiences too.”
An anniversary video sees Dying Light fans explain the game’s ongoing appeal:
To download the asset click HERE.
Founded in 1991, Techland is a renowned independent game developer, distributor, and global publisher. The Poland-based company is best known for the original Dead Island games, the Call of Juarez series, and most recently for Dying Light and its expansion Dying Light: The Following - the game has been played by nearly 16 million unique players to date. We are now developing two triple-A titles that are to be released within the next three years.
Techland develops and publishes top-tier entertainment content for all the leading platforms, including the PC, Sony PlayStation 4, and Microsoft Xbox One. Comprised of nearly 400 professionals across three offices in Poland, the company is committed to delivering unforgettable experiences and using latest technology for innovative entertainment.
For more information about the company, visit the official website at: http://techlandpublishing.com or http://techland.pl/
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Ola Sondej | Anna Łada-Grodzicka
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Premier Communications on behalf of Techland in United Kingdom